This Standard establishes the principles of brand management and specifies the general requirements of brand management organization and resources, brand strategy, brand management planning and implementation, brand management evaluation and improvement. This Standard is applicable to all types of organizations that promote brand value through brand management activities.
Basic Data
Standard ID
GB/T 39906-2021 (GB/T39906-2021)
Description (Translated English)
Requirements on brand management
Sector / Industry
National Standard (Recommended)
Classification of Chinese Standard
A00
Word Count Estimation
18,117
Issuing agency(ies)
State Administration for Market Regulation, China National Standardization Administration
