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GB/T 39906-2021 English PDF (GBT39906-2021)

GB/T 39906-2021 English PDF (GBT39906-2021)

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GB/T 39906-2021: Requirements on brand management
This Standard establishes the principles of brand management and specifies the general requirements of brand management organization and resources, brand strategy, brand management planning and implementation, brand management evaluation and improvement. This Standard is applicable to all types of organizations that promote brand value through brand management activities.

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