This Standard specifies the calculation model, calculation indicators and calculation process of brand valuation for enterprises or products in the automobile manufacturing industry. This Standard is applicable to the brand valuation of automobile manufacturing enterprises registered in China and with complete brand management, research and development, manufacturing, sales, after-sales and quality assurance records in China.
Basic Data
Standard ID
GB/T 39870-2021 (GB/T39870-2021)
Description (Translated English)
Brand Valuation - Automobile Manufacturing Industry
Sector / Industry
National Standard (Recommended)
Classification of Chinese Standard
A00
Word Count Estimation
18,151
Issuing agency(ies)
State Administration for Market Regulation, China National Standardization Administration
