This Document specifies the brand strength, measurement model, and evaluation process for brand valuation in the retail industry. This Document is suitable for brand valuation of retail enterprises, and can be used for self- evaluation or third-party evaluation.
Basic Data
Standard ID
GB/T 31277-2022 (GB/T31277-2022)
Description (Translated English)
Brand valuation - Retail industry
Sector / Industry
National Standard (Recommended)
Classification of Chinese Standard
A00
Word Count Estimation
17,129
Issuing agency(ies)
State Administration for Market Regulation, China National Standardization Administration
