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GB/T 31277-2022 English PDF (GBT31277-2022)

GB/T 31277-2022 English PDF (GBT31277-2022)

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GB/T 31277-2022: Brand valuation -- Retail industry
This Document specifies the brand strength, measurement model, and evaluation process for brand valuation in the retail industry. This Document is suitable for brand valuation of retail enterprises, and can be used for self-evaluation or third-party evaluation.

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