GB/T 29186.2-2021: Evaluation of brand value elements - Part 2: Tangible elements

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Scope

This Part of GB/T 29186 specifies the basic requirements, evaluation index
system, index measurement, result calculation for the evaluation of tangible
elements of brand value.
This Part applies to various entities to carry out evaluation of brand value
elements, brand evaluation and brand management activities.

Basic Data

Standard ID	GB/T 29186.2-2021 (GB/T29186.2-2021)
Description (Translated English)	Evaluation of brand value elements - Part 2: Tangible elements
Sector / Industry	National Standard (Recommended)
Classification of Chinese Standard	A00
Word Count Estimation	14,156
Issuing agency(ies)	State Administration for Market Regulation, China National Standardization Administration