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See Chinese contents: GB/T 29186.1-2021 GB/T 29186.1-2021: Evaluation of brand value elements -- Part 1: General principles
This Part of GB/T 29186 stipulates the general principles, evaluation index system, evaluation data acquisition, evaluation implementation, evaluation procedures and evaluation reports for the evaluation of brand value elements. This Part applies to various entities to carry out evaluation of brand value elements, brand evaluation and brand management activities.
